Thursday, February 11, 2016

Improving Reviews And Testimonials Using Science-Based Design

Adaptive Content: The Way to Your Customer’s Heart

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.
Continue reading

The post Adaptive Content: The Way to Your Customer’s Heart appeared first on Content Marketing Institute.



from Content Marketing Institute http://ift.tt/1XkQDHG
via IFTTT

The tipping point: Why it’s time to truly think mobile first

Find out why it's time to truly start thinking mobile first, and what this means for UX design, and UX designers.

The post The tipping point: Why it’s time to truly think mobile first appeared first on UX for the masses.



from UX for the masses http://ift.tt/1L14qfg
via IFTTT

PSFK’s Report Imagines the Future of Innovation in 2017

welive-wework (2)PSFK Labs determines 15 key trends that will shape tomorrow’s creative businesses

from PSFK http://ift.tt/1nIU8ep
via IFTTT

Wednesday, February 10, 2016

Confusing Brand Strategy With Creative Strategy

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lynn, a brand manager in San Francisco, California who asks this about the difference between brand strategy and creative strategy… “The ad agency we work with seem […]

from Branding Strategy Insider http://ift.tt/1PjiqVS
via IFTTT