Tuesday, December 2, 2014

About Face: The Essentials of Interaction Design

By Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel Published: November 17, 2014 This is a sample chapter from the 4th Edition of About Face: The Essentials of Interaction Design, by Alan Cooper, Robert Reimann, David Cronin, and Christopher Noessel. Chapter 6: Creative Teamwork “In design and business, teams are common, but rarely are they successful or productive.” In the Introduction to this book, we described the Goal-Directed method as consisting of three p’s: principles, patterns, and processes. However, there’s a fourth p worth mentioning—practices. This book mostly concerns itself with the first three, but in this chapter we’d like to share a few thoughts about the practice of Goal-Directed design and how design teams integrate into the larger product team.

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Fundamental Principles of Great UX Design | How to Deliver Great UX Design

By Janet M. Six Published: November 17, 2014 Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our expert panel looks at the importance of considering the fundamental principles of great design—not just UX design principles, but design principles in general. Our panel also discusses how great UX design takes place within organizations, looking at this topic on many different levels. How can you create great designs when working with a variety of designers with different backgrounds and while working within the constraints of project-defined goals? How can the presence of User Experience at the C-level and, in general, garnering support from the C-level affect our ability to implement great designs. How can we produce great designs in a repeatable manner? Keep reading for the answers to all of these important questions.

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Big Picture or Detail Oriented? UX Requires Both!

By Baruch Sachs Published: November 17, 2014 “If you’re not able to analyze and focus on the right patterns, you’ll end up buried. If you focus on catching every little crisis before it touches the ground and festers, you’ll constantly be putting out fires. Neither of these outcomes is a good place to be….” Autumn is a great time to be a New Englander. While autumnal beauty happens all over the world, New England is the place to be in the United States. Sitting on my back deck and looking at the forest behind my house is one of my favorite ways to get inspired. One day, as I was watching the leaves swirl and fall, I started thinking about user experience and consulting. Weird, I know, but as each leaf fell, I realized that, while each leaf seems small, enough of them will eventually cover the entire ground. If you rake too early, you will have to repeat the process multiple times. If you wait until every single leaf is off a tree, your job becomes that much harder. With leaves, this is a game every New Englander plays. When should you pay attention to them?

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How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue

Like most content marketers, HSBC's Debra Russeth started out creating content with virtually no sales KPIs—until she reverse-engineered their marketing process and had a breakthrough.

from The Content Strategist http://ift.tt/14LVdcd


35 Content Marketing Stats You Need to Know

Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.

from The Content Strategist http://ift.tt/1rjwKzH