Friday, July 17, 2015

Pocket for iOS will now read your articles to you

Pocket TTS
Pocket has updated its read-later app on iOS with a new text-to-speech (TTS) feature, so you can have it read your articles out loud to you. To use it, just open up any article in the latest version of Pocket, tap the … button and select Listen (TTS). The feature has been available on Android for almost three years now. It’s rather useful if you’re using it to get through your reading queue while doing chores or when you’re out on your morning walk. ➤ Pocket [iOS | Android] Read next: Breaking News app now has alerts for emerging stories

from The Next Web

Content Marketing Experts Reveal Which Brands are Pushing the Envelope

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.
Continue reading

The post Content Marketing Experts Reveal Which Brands are Pushing the Envelope appeared first on Content Marketing Institute.

from Content Marketing Institute

Thursday, July 16, 2015

Marketers Are Not Creatives

It’s July, which means aside from the occasional hot spell we marketers are about to be deluged by an ocean of talks, tweets and treatises on the importance of creativity and her bespectacled, more reserved brother, innovation. Blame Cannes. Last week, 13,000 marketers descended on the French Riviera to have the overriding importance of all […]

from Branding Strategy Insider

The Varying Ways Consumers Engage With Brands

It’s tempting to think of consumers in binary terms in relation to the brands you are responsible for: in, or out; buying, or not buying; loyal, or not loyal. But for many brands, the status of an individual can be more complex. At any given point in time, people can take on other roles in […]

from Branding Strategy Insider

How Can Brands Rethink Content for the Internet of Things?

shutterstock_157582007As products tap into a more connected world, brands should define an experience for customers before dealing with technology and content

from PSFK