Wednesday, April 29, 2015

10 tips for a better login page and process

Login pages are an important step for many websites and apps. Follow these 10 top tips for designing a better login page and process.

The post 10 tips for a better login page and process appeared first on UX for the masses.



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This Is How You'll Shop In 2020

Mall rats, rejoice.

If you want to be happy, recent research suggests, you should spend your money on experiences, not things. It's a wise sentiment, with income being a limited resource and all. You work hard for your paycheck. You want to get the most out of it.

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What The Most Successful Employers Know

Those companies that are always topping the best-places-to-work lists? They are following these steps to find and keep employees happy.

If you read the lists of best places to work, you might notice the same companies appear year after year. Google, Bain & Company, Nestlé Purina PetCare, Facebook, and Twitter, for example, are perennial favorites on Glassdoor's annual list.

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The Exact Hiring Formula That Will Help You Find The Right People

Former Hulu senior executive and current Flipboard CTO shares the science of finding and keeping the best talent.

Eric Feng made a lot happen at Hulu in just three years. As the first senior executive the company hired, he played a pivotal role in the development of Hulu.com, the desktop app, distribution and advertising. He served as spokesperson and even coded large part of the site's front-end himself. And it paid off — Hulu rose to become the No. 2 video site on the internet, drawing 43 million unique viewers a month.

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The Fascinating Ways Our Attitudes About Work Are Changing

From lying about our past jobs to how much time we spend getting ready for work—new survey data reveal what employees really think.

The world of work is rapidly changing, and, with it, employees' attitudes about what's acceptable on the job. Covering up that you were fired? Fine with many. Not having a professional social network profile? A total deal breaker for most.

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Free Merch Awaits Hikers Who Trek Wilderness to Access Pop-Up Stores

magic hour pop up shops 2.pngSwedish brand Peak Performance rewards hikers who challenge themselves to find beauty at magical hours

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Addressing Brand Underperformance

Often when executives look to address underperformance on the inside of a brand or business, the temptation is to treat the brand or business as one entity, and to assume that the problems are spread evenly. That’s usually not the case. Often there are teams within the business that are doing well and others that […]

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Debating The Need For Brand Valuations

Recently on Branding Strategy Insider, Mark Ritson wrote about the wild and concerning variances across different brand valuations. He suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do is unproven crap. Today we give David Haigh, CEO […]

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Book Review: Star Brands

Carolina Rogoll’s new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands is a  great resource for anyone seeking structured guidance on creating a brand plan. Rogoll presents a five-step practical guide on taking a business and brand from conception… to realization… to success. I like her five points – They … Continue reading Book Review: Star Brands

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Why The Rich May Be Last To The Mobile Commerce Future

How to Create Easy, Yet Actionable, Content Marketing Personas

Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully. Continue reading

The post How to Create Easy, Yet Actionable, Content Marketing Personas appeared first on Content Marketing Institute.



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Online Surveys On a Shoestring: Tips and Tricks

Design research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys, from simple ones like Google Forms and SurveyMonkey to more elaborate ones like Qualtrics and...

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Content-First Design

Friday, April 24, 2015

How to Build a Trustworthy Ecommerce Brand

When customers trust your business and recognize your brand they will often make repeat purchases, pay a slight premium for your products and tell others ...

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The Future For Iconic Brands

Familiarity is something every marketer craves for their brand. They want the marque they are responsible for to be known, asked for, a household name. But does icon status in and of itself guarantee anything anymore? In 2013 on Branding Strategy Insider, I examined how companies were able to create iconic advertising. Last week in […]

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Developing A Powerful Brand Purpose

A sizzling brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit. It’s born of a wish to see the world put to rights. Having fielded […]

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Brand Strategy For A Changing World

  “I never worry about action, but only inaction.” ~ Winston Churchill There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign […]

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Brand Building In The Digital Now

About a month ago, I wrote an article on “The Thin Brand Line.” Truth be told, lines everywhere are thinning. Even at SXSW, perhaps a glimpse into the future is inferred by this quote from Elizabeth Dole, Entrepreneur in Residence at Dell, “There was a whole convergence between [the Film, Music, and Interactive parts of […]

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4 Rules For Making Authentic Brand Claims

The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point? How do you decide whether the claims you’re making are justified and how do you know you have pushed […]

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Linking Wellness And Brand

According to a new study conducted by Edelman Wellness 360 in partnership with Edelman Berland, attitudes to health and well-being are changing with some ironic twists. Modern wellness goes beyond doctor’s visits, clinics, and gym memberships. A growing sense of mindfulness is bringing the mind and mind-body aspects of health into the norm, versus looking […]

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The Harsh Truth About Brand Valuations

A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was unproven crap. My point was […]

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Many Brands Confuse Reach And Value

Numbers matter, but different numbers matter differently. To me, one of the great confusions in marketing is extent and value: Extent – how far your brand reaches. Value – how much your brand is worth (both literally in the minds of the market and in terms of margin in the minds of consumers). The temptation […]

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Luxury Brand Strategy

Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats. Next you […]

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What Is A Brand Strategist?

There are two answers. You can be exactly what the words describe. The person who decides what the branding is, what it represents, how it will work and how it will be communicated. It’s a key part of planning effective and inspiring communications. Or you can develop strategies for brands. You can be a person […]

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Four Services Making Mobile Commerce More Personal

b1 browsyWe examine the merchants and brands that are utilizing mobile to provide more personalized and contextual shopping experiences

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UIETips: Responsive Content Modelling – Part 2

In today’s UIEtips, we’re pleased to publish part 2 of Steve Fisher’s article which discusses Responsive Content Modelling. In a multi-device world where your content can live anywhere, content modelling helps content adapt consistently. Want to learn more? Join us April 23, when Steve, a UX Architect and Founder of The Republic of Quality, presents […]

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How To Become A UX Leader

New series: User-centered documentation

I’m starting a new series on my blog about user-centered documentation. If you’re new to my blog, a series is a collection of posts (usually about 10) focused on the same topic. The series format gives me a chance to explore a topic in depth without publishing a monolithic post all at once. Origins of Continue Reading »

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Do Larger Brands Really Have It Easier With Content Marketing? [New Research]

Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends. Continue reading

The post Do Larger Brands Really Have It Easier With Content Marketing? [New Research] appeared first on Content Marketing Institute.



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5 More Tips on How to Choose a Content Marketing Agency

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things. Continue reading

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Use Data to Help Your Engagement Conundrum

How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.
Continue reading

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Context Makes Our Devices

Monday, April 20, 2015

Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

1We examine the merchants and brands that are most effectively integrating mobile into their physical stores

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How to Write Content That Engages Mobile Readers

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

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