From Inside TGT
| More men are browsing online, says Shoppercentric |
Source: ShopperCentric
Date: October 24, 2011
Article Summary: More than half of men use the internet to look at products every couple of days — making males an often overlooked but key market for retailers, new research suggests. A report from Shoppercentric found that 54% of men browse online, compared to 47% of women, spending, on average, between 30 minutes online — the same length of time as women. In that time they are likely to visit between one and five sites (84% of men and women), and they rate price as the most important factor in where they shop (53%), followed by product choice (15%) and quality (14%) of products. Only 4% of men said they never shop online, compared to 6% of women.
Read the entire article here.
Date: October 24, 2011
Article Summary: More than half of men use the internet to look at products every couple of days — making males an often overlooked but key market for retailers, new research suggests. A report from Shoppercentric found that 54% of men browse online, compared to 47% of women, spending, on average, between 30 minutes online — the same length of time as women. In that time they are likely to visit between one and five sites (84% of men and women), and they rate price as the most important factor in where they shop (53%), followed by product choice (15%) and quality (14%) of products. Only 4% of men said they never shop online, compared to 6% of women.
Read the entire article here.
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