How to Use QR Codes in Your Mobile Phone Strategy to Brand and Market Your Product or Service

One perspective on what people are looking for/expect when they scan a QR code.

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by Chris Brown on Thursday, November 17, 2011

Interested in how Quick Response Codes that are accessed with smartphones are being used?
Consumers who scan the QR Codes are expecting to get something.

As of June 2011, most people (87%) expect a coupon when they scan a code. Many Fortune 500 companies have started to adopt components of a mobile strategy, but haven’t fully launched them yet.

It seems that most QR codes:

• are used to distribute product info, social media, coupons and real estate info.
• are accessed by women (64%)
• using an iPhone (68%) or an android device. Not Blackberry.

Heidi Cohen offers 15 ways marketers are using QR Codes.



One thing about QR codes, you can change the URL that the code points to, so this allows you to swap out different coupons, offers, promotions, etc. without changing your printed piece. Or in the case of the codes on this truck featured on the You Scan Me Blog, the electric company can connect with their customers and update their hints and tips on how to save electicity without having to redo the expensive graphics on the truck. Just update the destination URL.

For more statistics about QR codes, check out the QR Code infographic from Digital Buzz Blog.