Online viewers share compelling content. A marketing video that makes an impact can go viral, whether the video is funny, sad, inspiring, or cheaply produced.
Here is a list of the most-shared marketing videos, based on the amount of times content is shared on Facebook, Twitter and in the blogosphere. The rankings, as well as the Facebook and blog post data, are from Unruly Media. Listed are total YouTube views, Facebook shares and blog posts.
The Force: Volkswagen Commercial
A pint-sized Darth Vader uses "The Force" when he discovers the 2012 Volkswagen Passat in the driveway.
52 million views; 5 million Facebook shares; 4,071 blog posts.
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A Dramatic Surprise on a Quiet Square
To launch the TNT TV channel in Belgium, a big red push button is placed in the town square. A sign with the text "Push to add drama" invites people to use the button.
31 million views; 3.7 million Facebook shares; 1,705 blog posts.
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Ken Block's Gymkhana Three, Part 2
This is one of the seven-part Gymkhana campaign for DC Shoes. The series has more than 70 million total views. This video features Ken Block driving a Ford Fiesta through extremes at l’Autodrom de Linas, near Paris.
42.8 million views; 2.7 million Facebook shares; 1,456 blog posts.
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DC Shoes: Ken Block’s Gymkhana Four
Another video in the DC Shoes Gymkhana campaign, it features a Hollywood-caliber production complete with pyrotechnics, massive stunts and a series of tricks.
17.5 million views; 2.2 million Facebook shares; 862 blog posts.
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Christmas Food Court Flash Mob, Hallelujah Chorus
This video is of a flash mob organized by AlphabetPhotography.com. Unsuspecting shoppers get a big holiday surprise while enjoying their lunches.
37.6 million views; 2.2 million Facebook shares; 1,500 blog posts.
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9/11 Bud Commercial
This video from Budweiser aired only once on national TV during the Super Bowl. It commemorates those lost on 9/11 and expresses a national spirit.
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