Data Monday: Mobile Shopping on Native & Web

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by Luke WroblewskiJanuary 28, 2013

Almost 80% of smartphone owners in the United States have used their phones for shopping-related tasks. But while the mobile Web was a key driver of mobile commerce before, native apps may be catching up.

• In March of 2012, smartphone usage revealed that retail websites were more popular than retail native apps. (source)
• In October of 2012, 68% of shoppers surveyed used mobile sites to buy while 32% used native apps. 27% only bought through the mobile Web while 14% only used apps to shop. (source)
• In December of 2012 consumers spent six times as much time in retailer apps compared to a year earlier. (source)
• Retailers nearly doubled their market share of native apps in the shopping category, with 27% of time spent up from 15% a year ago. (source)