Making User Experience Part of Business Strategy | Understanding a Product’s Target Culture

By Janet M. Six Published: December 8, 2014 “In exploring potential means of integrating user experience into an organization’s product strategy and overall business strategy, our expert panel discusses such approaches as presumptive design and the Jobs to Be Done model.” In this edition of Ask UXmatters, our panel of UX experts discusses two topics: how to integrate user experience into an organization’s product and business strategy how to best understand the culture of an organization for which you are providing design solutions In exploring potential means of integrating user experience into an organization’s product strategy and overall business strategy, our expert panel discusses such approaches as presumptive design and the Jobs to Be Done model. On the related topic of best design practices for a particular culture, the Expert Panel considers observation and anthropology.



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