Wednesday, April 29, 2015

Debating The Need For Brand Valuations

Recently on Branding Strategy Insider, Mark Ritson wrote about the wild and concerning variances across different brand valuations. He suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do is unproven crap. Today we give David Haigh, CEO […]

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