The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
What can travel brands learn from other companies in the luxury sector? Quite a lot, judging by Interbrand’s recent global power list.
For whatever reason, travel didn’t get acknowledged, with fashion houses making up most of the luxury entrants. One of those was Hermès of Paris. Robert Chavez, CEO for the Americas who spoke at Skift Global Forum this year, suggested that consistency was the key for luxury travel companies.
It’s a point worth keeping in mind, especially for those companies either entering the luxury market or struggling in it. In this week’s newsletter we have examples of both.
First up, Switzerland-based MSC Cruises is building four new “ultra-luxury” vessels on the back of the success of its ship-within-a-ship luxury concept MSC Yacht Club.
Then there’s further revelations of Accor’s struggles within its high-end vacation rental and concierge businesses. The problems seem to stem from integration and expansion problems. Perhaps Accor just wasn’t consistent enough?
For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.
— Patrick Whyte, Europe Editor
8 Looks at Luxury
Photo Credit: A pedestrian walks past a Hermes store in London. What can fashion retailers teach hospitality companies? Simon Dawson / Bloomberg
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