Meet the “Likers”

http://www.thetrendwatch.com/2010/10/25/meet-the-likers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TrendwatchDaily+%28TRENDWATCH+DAILY%29&utm_content=Google+Reader

25

Oct

10

post info

By seinn SCHLIDT [FullSIX Group]

0 Comments

We have all kinds of friends: best friends, friends with benefits, even frenemies.

Now there’s a new kind of friend called “likers”.

Likers simply like things a lot and as a result, they’re more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.

What’s interesting about likers, besides being more valuable targets for brands, is that they offer marketers a valuable lesson: the more you like, the more likely you are to have more friends (i.e. the more interested you are, the more interesting you will likely be).

#thetrendwatch