Use the Inverted Pyramid: Writing Actionable Content

Friday, September 20, 2013

We're all looking for the magic pill that will turn our content into conversion fuel for our products and services.

There's no magic unicorn or secret formula that will make your content conversion perfect every time. But, you knew that already.

There are best practices that you should follow every single time you write content. In the video above, Ahava discusses the inverted pyramid, a foolproof way for bubbling the right information to the top.

via Online it ALL Matters http://onlineitallmatters.blogspot.com/2013/09/use-inverted-pyramid-writing-actionable.html