Social judgement and customer engagement

A common catch phrase today is “customer engagement”. Engagement is based on trust, and a component of trust is about social judgement. http://ift.tt/1HLKKv9 Theorists Muzafer Sherif, Carolyn Sherif, and Carl Hovland describe social judgement theory this way: “Social Judgement theory states that you have a statement or message and you accept it or reject it [&hellip



from Intentional Design Inc. http://ift.tt/1BwrNvE

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