Understanding and Influencing Business

By Liam Friedland Published: March 9, 2015 “Normally, we do not so much look at things as overlook them.”—Alan W. Watts Making a Business Case for User Experience “You should utilize analytical frameworks to understand and describe the business value of the contributions that User Experience brings to the table. You should be able to present a complete business case for user experience to your corporate management.” Building modern software products is expensive. The design and implementation of a product user experience typically requires 40% of the overall software development cost. Therefore, on a $2 million software development project, building the user experience will require roughly $800,000 of the project budget. This is a non-trivial amount of money. Of course, just designing and building the product is not the end of it. There are the costs of marketing, advertising, and selling the product, as well as the cost of supporting it after its release. The total expense of creating a software product can easily run into millions of dollars.



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