Campaigns and Advocacy Director Hans Cole talks about the new doc Jumbo Wild, how the New Localism strategy is evolving, and more.
On October 6, Patagonia unveiled its newest documentary Jumbo Wild, created with Sweetgrass Productions to shine a spotlight on the 24-year fight to save British Columbia's iconic Jumbo Valley from resort development. Since then, the full-length film has embarked on a North American tour that will take it from B.C. to Boston and back, and the company also released an eight-minute short version online to spark interest far beyond the Jumbo Valley's borders.
from Fast Company http://ift.tt/1ZTy6ET
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