By Dmitri Khanine Published: March 7, 2016 “How do you find out what your market really wants?” People get excited about design—especially the latest innovations from amazing leaders in user experience such as Apple and Google. But these organizations built their cool designs on a solid foundation of user research that let them achieve an intimate understanding of their customers. Every amazing product starts with a great product manager who works hard to achieve a deep understanding of their market. This level of understanding doesn’t come easy. Achieving it takes years of observation and lots of communication. That’s why companies try to hire people who have backgrounds that are similar to those of their customers. Former accountants make great ERP Business Analysts. Former salespeople lead the development of sales automation tools. Nevertheless, most of the time these guys are wrong! There are lots of products that nobody wants to buy.
from UXmatters http://ift.tt/24LjBp5
via IFTTT
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.