By Donna Lichaw Published: March 21, 2016 This is a sample chapter from Donna Lichaw’s new book The User’s Journey: Storymapping Products That People Love. 2016 Rosenfeld Media. Chapter 7: Using Your Story “As for the story, whether the poet takes it ready made or constructs it for himself, he should first sketch its general outline, and then fill in the episodes and amplify in detail.”—Aristotle, Poetics When I first started to teach people how to map out stories for product and service design and development, I gave them the choice: use your story as a loose guide, or plot methodically onto a narrative arc diagram. I don’t like to dictate process, nor do you want to be told exactly how to do your work. That said, I will tell you this—at least while you’re starting out using this technique, map everything. And do so visually. On a squiggly narrative arc. Then as you explore your stories in different mediums and fidelities, expect that story to change. Your story maps are more like guides than skeletons—they are loose paths for how you intend for people to experience something. As such, they can and should evolve as you explore, as you plan, as you build, and as people interact with what you put out into the world.
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