Moving to a UX-Critical Culture

By Baruch Sachs Published: April 11, 2016 “Now, more than ever before, I find myself fighting a different kind of fight, to ensure that teams allocate the proper time to User Experience for us to be effective.” With all the amazing changes that have been happening in the business world over the past few years, thrusting User Experience into the limelight, one would think that UX professionals have arrived. That we’d be able to devote enough time, money, and resources to ensuring the user experience is just right—because, you know, it’s important. For decades, we’ve been fighting to ensure that User Experience gets considered during product development. Now, more than ever before, I find myself fighting a different kind of fight, to ensure that teams allocate the proper time to User Experience for us to be effective. When stakeholders say they want something to pop, wow, or sizzle—or use some other silly word to describe User Experience—they’re actually trivializing the work that is necessary to make User Experience happen in a meaningful way. When people refer to UX professionals as magicians, those who are not part of the design or User Experience world begin to think that what we do is easy. But creating an amazing User Experience is really hard work, so we need to start reminding folks—gently, of course; don’t be a blow-hard about it—that what we do is not magic. It requires time and—God, forbid—actual planning to do the job properly.

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