What the Past Five Years Have Taught Me About UX Design, Part 1

By Bob Hotard Published: April 11, 2016 “We are fast approaching 2020, the year corporations are holding up as the finish line for the promised land of a digital revolution. What trends are signposts toward the future as we approach 2020?” The decade is half over—so it’s as good a time as any to reflect on what’s important in UX design. We are fast approaching 2020, the year corporations are holding up as the finish line for the promised land of a digital revolution. What trends are signposts toward the future as we approach 2020? After reflecting on my experiences, working as a designer of corporate Web sites over the past five years, I’ve decided to write a series of articles about trends I think will still be relevant in 2020. Plenty of trends have hit since 2010: Responsive Web Design (RWD), Big Data, and wearable technology to name just a few. Five years ago, the focus was on adapting Web designs to iPhones and Android smartphones. Since then, we’ve learned to design for tablets, HD wide-screen monitors, and now, the miniature screens of wearables such as Apple Watch, which was introduced in 2015. Technology and device trends will come and go, but simple, clean, well-tested, Web user interfaces, provide the best user experience across platforms.

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