Your team knows content strategy and a good old fashioned brand narrative will support the business and audience goals — and help differentiate you. But the CEO and executive team are not convinced. What do you do? Here’s a place to start. Five Ways to Begin to Build an Exceptional Content Strategy Start with WHY. What’s happening that content strategy will help solve? Get competitive. Show how the competition is out-shining you with story. Explain that you are building on their foundation. Many people are resistant to admitting that change is needed … or they just don’t want to let...
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