Shoppers lust after digital technologies for one simple reason: because the digital shopper is a super shopper. Knowledge is empowering, choice is wonderful, transparency reduces doubt, relevance saves time.
Think back: consumers ventured online to find they now had the ability to hunt out product reviews and the lowest prices. What a brave new world! But this is all now expected. Soon, shoppers will find their abilities further supercharged as they get access to truly intelligent services which provide them with more powerful and intuitive routes to find the best products, plus automatic (even retroactive) access to the best prices.
Indeed, where the onus has been on the customer making the best decision using the information at their fingertips, now they will be able to shop increasingly carefree, safe in the knowledge that they are supported by CLEVER COMMERCE platforms and services.
from trendwatching.com http://ift.tt/2cPPcir