By Jared Spool
September 7th, 2016
This week, we have an article from Jeffrey Eisenberg on making buyer legends measurable and accountable.
Here’s an excerpt from the article:
Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from any other business-storytelling and customer experience methodologies. A Buyer Legend is not a feel good story; it’s about business, and if your story doesn’t improve on your business goals, then what is the point?
Your Buyer Legend should describe in significant detail what actions you expect your customer to take, many of which are measurable. Pages viewed, transactions, subscriptions, store visits, phone calls, conversions to lead, and even social media engagement are all measurable.
Read the article: Measure Customer Experience Design And Make It Accountable
How do you measure customer experience design? Tell us about it below.
This entry was posted on Wednesday, September 7th, 2016 at 2:34 pm and is filed under Customers, Experience Design . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
from UIE Brain Sparks http://ift.tt/2bUpii1
via IFTTT
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.