Content audit and content inventory: what’s the difference?

When you’re hiring to a content strategist, it’s good to clarify terms like content inventory, especially within a content strategy proposal. People have different ideas about what’s included in each phase of a content strategy process — and that’s okay. As long we clarify definitions and set expectations. So what’s the difference between a content audit and content inventory? And when does a content analysis start? Here are the definitions we use at Pybop: Content Audit A content audit is the process of gathering (usually published) content assets and data about those assets into a comprehensive list. Content can be...

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