Monday, January 4, 2016

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]

Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam's Razor by Avinash Kaushik



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