Content redundancy can repel repeat visitors (and cripple SEO). Here’s how to avoid it, while still creating valuable brand and SEO content. The other day I mentored on content strategy at the San Diego Inbound meetup. The most asked question from marketers and brands was about content redundancy. You can only write about … continuing education, energy management, hospital software and technology, or even swimming pools … in so many ways, right? Not so fast. If you’re starting to feel like you’re writing the same thing over and over, here are a few ways to mix it up. Deep dive....
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