Vimeo was helping companies create what industry folks call “branded video” long before it became the hottest new marketing buzzword. Branded video is not to be confused with video advertising, though. Branded videos are things people actually want to watch, while advertisements interrupt the viewing experience. No blog post about branded content would be complete without a shoutout to our Brand Creative Fund, where we help major brands connect with Vimeo creators to make amazing videos together. We love helping brands reach millions of people and support work that people actually want to watch — and we’re obsessed with helping filmmakers…
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