Thirty years ago, Panera Bread founder Ron Shaich wanted to improve the fast dining experience. Over the years he became a leader in the fast-casual movement, working to make warmth, deliciousness, and trust key elements of the Panera experience.
Today Panera is a multi-billion dollar restaurant chain in the middle of an 18-month innovation and service-based revamp called Panera 2.0, a multifaceted strategy to differentiate themselves from their fast-casual competitors and improve the guest experience.
According to a 2011 Experian Marketing Services Survey, the typical Panera customer is female (their target customer is 24-54 years old), has a higher than-average income, and is working towards a healthier lifestyle. The Panera customer also seems to be...read more
By Will Scott
from UX Magazine http://ift.tt/1NDrnHo
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