Applied UX Strategy, Part 3: Platform Thinking

By Yury Vetrov Published: August 10, 2015 “Many designers still focus on deliverables—work products of their creative process.” In Part 1 of my series on applied UX strategy, I defined a framework and a profile for product designers. We need both to approach design systematically. Now, in Part 3, I’ll explore how these work. Many designers still focus on deliverables—work products of their creative process. Following this approach, they do research on a market and users, define scenarios and information architectures, explore solutions through sketching and prototyping, create mockups and guidelines, then give all of their deliverables to the developers. Next, they review the implementation of their design, which usually requires a lot of corrections, until the team achieves the right product-market fit and a decent level of quality. While this works in general, this classic assembly-line approach burns a lot of time and effort on needless deliverables. Designers spend their time polishing supplementary documentation instead of focusing on the product itself. The purpose of most deliverables is simply to transfer knowledge about the product design to other team members, and they quickly become obsolete. This approach leads to high transactional costs. It’s definitely not an optimal approach!

from UXmatters http://ift.tt/1L1bXiz
via IFTTT