Apple's 3D Touch Is Trying To Solve The Biggest Problem In Mobile

But can pressure sensitivity really beat Google's mind-reading AIs?

Let's say you want to take a selfie, or hail an Uber, or send a new email. How many taps does it take you? How many screens do you have to visit? It depends on what you're trying to do, but the answer's going to be "more than one." This is mobile's shallow UI problem; everyone from Google to Apple is feeling the pinch.

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