Tuesday, September 22, 2015

Recruiting the Right Participants for User Research

By Janet M. Six Published: September 21, 2015 Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our panel of UX experts discusses how to determine whether they have recruited the right participants to enable them to conduct effective user research. Not only is it important to match the salient demographics and contexts of participants with those of a product or service’s actual users, it is also essential that we understand users’ real motivations for using a product or service. Therefore, a good screening process is a must. Our panelists also discuss what to do in low-budget situations. We must always remember that research participants are real people, with real feelings, who are contributing to the excellence of our designs.

from UXmatters http://ift.tt/1FqRqSN

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