By Jim Ross Published: September 7, 2015 “ is it better to be a UX generalist—for example, practicing both user research and UX design—or is it better to specialize…?” This is a question that every UX professional faces at some point: is it better to be a UX generalist—for example, practicing both user research and UX design—or is it better to specialize—perhaps in a specific domain? Companies often question whether a team of UX generalists or a mix of specialists is best. I might be the ideal person to answer this question. Over the last 15 years, I’ve had the unusual experience of starting out as a UX design generalist, becoming a user research specialist, and again becoming a UX design generalist. In this column, I’ll discuss the advantages and disadvantages of generalization and specialization for UX professionals and the companies that hire them.
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