There’s a lot of talk about return on investment as a marketing metric, but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be the remedy to build a case for content marketing. Let’s take a look at why. Continue reading →
The post Is ROI Really What You’re Looking For? appeared first on Content Marketing Institute.
from Content Marketing Institute http://ift.tt/1On9SxE
via IFTTT
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.