By Rachel Daniel and Amanda Stockwell Published: December 7, 2015 “The magical UX Unicorn—a single person who is an expert in interaction design, visual design, content strategy, information architecture, usability, user research, and coding.” Most of us in the world of User Experience have heard of the magical UX Unicorn—the generalist who is able to master the entire UX spectrum and perform every specialty with ease, even if that sometimes presents conflicts of interest. This means a single person who is an expert in interaction design, visual design, content strategy, information architecture, usability, user research, and coding. Unsurprisingly, companies love the idea of hiring one person cover do so many tasks. In fact, many expect that they can hire UX Unicorns by the dozen. Nearly every UX job description seems to include everything from usability testing to JavaScript. Many of us have felt the pressure to become a UX Unicorn. Review analytics! Design a workflow! Learn to code!
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