By Janet M. Six Published: December 7, 2015 Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our expert panel discusses the key UX roles on a typical project team, as well as the core soft skills that UX professionals need to succeed. Because there are many factors in a project’s success, it’s necessary to consider which of the many UX skills and roles are essential to the success of a given project. Of course, a team needs to consider what user research methods would help a team to understand the design problem a project is addressing, the application or Web site’s design—both the user interface itself and the information it conveys—and usability testing to validate that design. On a macro level, it is also vital to consider how a project’s design strategy can ensure that a design solution fits a product line, as well as a company’s overall business and brand strategy. And, of course, business analysis considers how a project will meet business needs and connect to the bottom line. The best design solution in the world provides no business value unless a company can successfully bring the product or service to market.
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