Thursday, December 3, 2015

How do we diversify our content?

Five Ways to Refresh Your Web Content Using similar language and a strong consistent voice in your web content is great for branding. But talking about the same thing in the same way over and over can be a bore. And it can hurt your credibility, stickiness, and search results. So what do you do? Here are a few suggestions for your writers and editors to refresh your content (existing and new content) — for websites, blogs, email and newsletters — and make it more interesting, more valuable, and automatically SEO-friendly (without the damaging keyword stuffing): Try on new perspectives....

from Pybop: Exceptional Content and Brand Storytelling http://ift.tt/21yLizD
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