Monday, December 7, 2015

How Far Is Far Enough In Brand Advertising?

Any brand manager worth their salt is looking to cultivate and manage a brand that is noticed and valued. But how far should a brand go in that quest for distinctiveness? Interestingly, the answer doesn’t just come down to taste. Differentiation is a word much used and little understood. It requires your brand to deliver […]

from Branding Strategy Insider

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