Digiday Research: Ad buyers plan to buy more from Instagram and Amazon

2019 is poised to be a fortuitous year for Amazon and Instagram according to a survey of media buyers by Digiday. In a November 2018 survey of 469 media buyers from Digiday+’s propriety research panel of media and advertising executives, 79 percent say they plan to increase their spending on Instagram in 2019 and 73 percent expect the same for Amazon.

“On the reporting, that was a more a consideration last year than this year,” said Jeremy Hull, senior vice president of innovation at iProspect. “Let me be clear, I’m not saying Amazon reporting is great now, it still has a long way to go. Where I would say that was a blocker last year, I don’t classify that as a blocker for investment this year.”

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