Customers allow brands access to information about their habits, preferences and behaviors, with the unspoken agreement that those brands will use that data to deliver them personalized offers, recommendations and experiences.
Historically, organizations rewarded customers for showing their loyalty to a brand. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this?
In this webinar, SessionM CMO Patrick Reynolds will review:
- Tactical strategies for fostering connections with customers
- Real-life examples of loyalty programs employing these strategies and achieving great results
- Data to support why these strategies are resonating with customers
Note: By entering your information you agree to be contacted by Digiday and its partners.
Customers allow brands access to information about their habits, preferences and behaviors, with the unspoken agreement that those brands will use that data to deliver them personalized offers, recommendations and experiences.
Historically, organizations rewarded customers for showing their loyalty to a brand. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this?
In this webinar, SessionM CMO Patrick Reynolds will review:
- Tactical strategies for fostering connections with customers
- Real-life examples of loyalty programs employing these strategies and achieving great results
- Data to support why these strategies are resonating with customers
Note: By entering your information you agree to be contacted by Digiday and its partners.
from Digiday https://ift.tt/2PQ5xvb
via IFTTT
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.