Tuesday, November 27, 2018

#GivingTuesday: 73% of Americans consider companies’ charitable work when making a purchase

While the official Thanksgiving festivities are over, and many are reaching for leftover turkey sandwiches or battling the Black Friday crowds, the spirit of giving thanks has not wholly disappeared. With Giving Tuesday just around the corner, new research from Mintel reveals that a company’s charitable giving affects three-quarters (73%) of Americans’ purchase decisions. Whether […]

from Mintel Groupsite https://ift.tt/2FLevGh
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