Tuesday, November 20, 2018

How values and motivations are shaping today’s evolving consumer


By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It’s a bright future for brands and retailers, but shoppers are inundated with product and retail choices. In order to cut through the clutter and come out on top, companies will need to foster stronger connections with customers.
 
By looking at the values and motivations of five types of consumers within the Resonate Platform — the car shopper, the bank switcher, the baby boomer, the box subscriber and the voice-activated shopper — several common themes emerged.
 
In this report, you will learn:
 

  • The top 30 mobile and desktop Taboola sources for the arts and entertainment vertical

 

  • How to spot the difference in performance between the sub-properties of individual brands

 

  • How you can increase your ROI by spotting the best performing sub-sources and acting upon those insights

 

Note: By entering your information you agree to be contacted by Digiday and its partners.

By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It’s a bright future for brands and retailers, but shoppers are inundated with product and retail choices. In order to cut through the clutter and come out on top, companies will need to foster stronger connections with customers.
 
By looking at the values and motivations of five types of consumers within the Resonate Platform — the car shopper, the bank switcher, the baby boomer, the box subscriber and the voice-activated shopper — several common themes emerged.
 
In this report, you will learn:
 

  • The top 30 mobile and desktop Taboola sources for the arts and entertainment vertical

 

  • How to spot the difference in performance between the sub-properties of individual brands

 

  • How you can increase your ROI by spotting the best performing sub-sources and acting upon those insights

 

Note: By entering your information you agree to be contacted by Digiday and its partners.



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