Tuesday, June 2, 2015

Brand Transparency vs Brand Authenticity

Last week, brand leaders from many industries gathered for The Blake Project’s annual Un-Conference at the Versace Mansion in Miami Beach. During a segment led by Mark Di Somma on Evolving Customer Engagement, one participant smartly reminded the group that transparency and authenticity are each unique. Mark Di Somma offered this, “We quite rightly think […]

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