Friday, June 12, 2015

Scannability: Principle and Practice

By Devan Goldstein Published: June 8, 2015 “Making a page scannable is about helping people who are not reading entire sentences.” As writers, it’s easy for us to think that whatever topic has held our interest throughout the stages of research, synthesis, and composition will also pull our readers through to the end of whatever we’ve written. But that’s not the case. Many who come to this article may not even reach the end of this sentence, as the article “How People Read Online: Why You Won’t Finish This Article” explains. So how can writers reach people who don’t read? Through scannability.

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