Product Discovery – the Next Big Opportunity for Ecommerce – Search and Navigation : Written by Dawn Kole

The Opportunity The next big opportunity on the horizon for Ecommerce web sites to continue to grow their share of consumer spending is enhancing product discovery especially in their search and navigation functionality. Product Discovery defined for this articles’ purpose – “The ability for a “bottom of funnel” customer to find exactly what they are looking for in less than 3 minutes.” Customers expect an online shopping experience to be faster and more informative than in-store. Until this is achieved, most ecommerce sites will struggle to increase the average conversion rate of 3%. The Current State According to recent surveys [...]

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