How do we create effective content for diverse audience types?

Do Multiple Audiences Mean Tripled Content Efforts? How can you have a consistent brand voice and story, but appeal to different types of audiences? How do you do it when you have limited time and resources? Once you complete your audience analysis and core messaging priorities, both integral parts of your content strategy, you may be asking yourself a questions like these, too. Here’s a place to start: 1. Determine Your Audience Types My clients are communicating with many audience types, including: Partners or Vendors/Service Providers/Clients or Customers Buyers/Sellers Patients/Caregivers/Doctors/Medical Staff Students from different generations, cultures, countries, and languages/Paying Parents/Supporting...

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