Monday, February 8, 2016

How to Create a Globally Appealing User Experience

By Ania Rodriguez Published: February 8, 2016 “Human needs that are based on cultural tendencies are the factors that come into play when your goal is to design a globally appealing user experience.” If you’re designing a product you want to sell globally, assuming every consumer across the world has the same needs and expectations won’t get you far. Knowing and understanding what makes people different is what will determine your success. Psychologist Abraham Maslow studied human needs throughout his career and social psychologists such as Geert Hofstede continue to research this topic today. (Dirk Knemeyer wrote a three-part series for UXmatters titled, “Applied Empathy: A Design Framework for Meeting Human Needs and Desires.”)

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