Validating Product Ideas Through Lean User Research

By Tomer Sharon Published: February 8, 2016 This is a sample chapter from Tomer Sharon’s new book Validating Product Ideas Through Lean User Research. 2016 Rosenfeld Media. Chapter 5: Do People Want the Product? “Mmm…” I thought to myself as I was reading Nate Bolt’s Facebook post about the Automatic app (see Figure 5.1). “A smart driving assistant? One that hooks up to my car’s computer and sends data to an iPhone app that will help me save energy and money? I want that!” (See Figure 5.2.) I ordered an Automatic two minutes after I saw that post. It cost me $70. At the time, the product wasn’t shipping yet, and I was paying to participate in a beta that was going to start in a few months. Usually, I’m extremely skeptical about such things. But this was different. I really wanted that thing. I thought the idea was brilliant, and I was 100% positive that I would use and love it. The beautiful, smooth Automatic Web site and purchasing workflow reassured me that I could trust my instincts. When the Automatic package arrived at my doorstep a few months later, I was happy. Unboxing it was very “Apple-like,” and onboarding was great. I hooked the Automatic car adapter to my car (somewhere under the steering wheel where I was able to find the data port quickly), installed the app, and made sure it worked when I drove the car.

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