Monday, February 8, 2016

What are core messaging priorities?

Your Core Messaging Priorities Every content strategy, in fact, every content writing or marketing project, should begin with core messaging priorities. Your core messaging priorities help you and your writers, designers, and information architects determine what to say, and where, when, and how to say it. In other words, it’s the starting place to create your: Brand voice and tone Information and content architecture Brand story Home page and enterprise content Content marketing strategy Design and creative Without it, you may end up in revision hell, with no clear way to judge whether the creative is right for your brand....

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