John* was doing his best to be calm, but his frustration was palpable. Jeanine was explaining that there was little chance her group was going to make the numbers for this quarter. “Honestly?” she said. “The numbers weren’t realistic to begin with. It was really unlikely that we were going to make them.” That’s when […]
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Friday, January 29, 2016
Use love words to make customers (and employees) smile
“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” ~Ursula K. Le Guin Two collection boxes. One says DONATING=HELPING. One says DONATING=LOVING. What would you guess the impact of replacing the word […]
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Designing with Data in China – Opportunity and Risk
In a frog study on personal data, Chinese consumers stood out by placing low value on their own personal data, especially when compared to consumers in Germany and other countries where personal data is more highly valued.
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Innovation with Intention: The Next Evolution for the Experience Designer
By Meg Barbic Published: January 25, 2016 “Experience designers [are] unafraid of remaining in uncertainty and ambiguity when others around them are rushing to cling to the comfort of a ready solution.” Recently, I have been noticing experience designers’ unique balance of soft skills such as communication, creativity, and empathy—in addition to the hard skills they’ve attained in an industry that requires a high level of understanding of new and emerging technologies. At the UX STRAT 2015 conference in Athens, Georgia, I attended some insightful talks and workshops and met a crowd full of people who had all of these things in common. I’ve also noticed that experience designers are inquisitive and have a natural tendency to ask Why?—every time. It is this non-negotiable level of inquisitiveness that gives experience designers a fierceness that makes them unafraid of remaining in uncertainty and ambiguity when others around them are rushing to cling to the comfort of a ready solution. They trust their own design process, which enables them to lead teams to a solution that is driven by the user’s experience. Experience designers are also brave enough to try new things, and they seem to evolve and learn constantly.
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UX Strategy: How to Devise Innovative Digital Products That People Want, Part 2
By Jaime Levy Published: January 25, 2016 This is Part 2 of a sample chapter from the book UX Strategy: How to Devise Innovative Digital Products That People Want, by Jaime Levy, which O’Reilly Media published in May 2015. UXmatters is republishing this chapter with Jaime Levy’s permission. Copyright © 2015 Jaime Levy. All rights reserved. Chapter 2: The Four Tenets of UX Strategy, Part 2 Editor’s Note—We published Part 1 of “Chapter 2: The Four Tenets of UX Strategy,” from UX Strategy: How to Devise Innovative Digital Products That People Want, in the January 2016 edition of UXmatters. If you missed it, give it a read now. Tenet 2: Value Innovation “It is value innovation that disrupts or creates new mental models for people.” As digital product inventors, we must be hyperaware of all the changing digital market dynamics. We must understand how and why people use their digital devices and what defines a successful and failed UX. This is because a user’s first contact with the interface generally determines success or failure. It provides the user with their first impression of your value innovation, and it is value innovation that disrupts or creates new mental models for people. We definitely want to do that.
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Transforming Meaningless Meetings into Meaningful Meetings
By Jeremy Wilt Published: January 25, 2016 “We should consider whether our meetings provide value. … When you leave a meeting with a sense of accomplishment and shared understanding, it was a worthwhile meeting.” The first step to overcoming any addiction is admitting there’s a problem. The business world is addicted to meetings. We demonstrate what we value by what we put our time and energy into. In most companies, people spend the majority of their time either in meetings or working on ideas or activities that began in meetings. From the Board of Directors and the executive leadership team on down throughout entire organizations, most companies have a growing dependence on meetings. We’re now so used to meeting just for the sake of meeting that many of us walk like zombies from meeting to meeting and find ourselves staring at bullet-point presentations, shared screens, and video-conference systems for hours at a time. It’s no wonder that many meetings leave us feeling demotivated, disillusioned, and exhausted. Yet, with all the time we spend in meetings, we rarely stop to question why we meet.
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The Purpose of Site Maps and Other Design Deliverables
By Janet M. SixPublished: January 25, 2016 Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our expert panel discusses the purpose of site maps. Web site design has come a long way since designers slapped a Site Map link at the bottom of every Web page to help users who were perplexed by a Web site’s organization—or has it? Sometimes yes, sometimes no. Our experts cover exactly what constitutes a site map and how site maps differ from other UX design deliverables. They also consider the evolution of the term site map over the years, how site maps apply to increasingly responsive Web designs, and how agile development has impacted the use of site maps. Every month in Ask UXmatters, our panel of UX experts answers our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: ask.uxmatters@uxmatters.com.
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UIE Article – What Really Matters: Focusing on Top Tasks
In this week’s article Gerry McGovern talks about organizing tasks. Here’s an excerpt from the article: Top Tasks Management is a model that says: “Focus on what really matters (the top tasks) and defocus on what matters less (the tiny tasks).” Tiny tasks are a nightmare for web teams. On their own, these tasks seem […]
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What The Internet Of Things Has Is A Failure To Communicate
This post also appears on Wearable.ai, which interviews the innovators in wearable computing, IoT and AR. For inquiries, please email publisher Mark Brooks.The market is flooded with the latest apps, the newest wearables, and spectacular innovations in the Internet of Things. There is no end in ...
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Can we create great content without time or resources?
Not creating content isn’t saving you time and money. It’s costing you. You know that not getting your voice and story out there is slowing you down … even holding you back … from reaching your business goals. But how do you fit it in? Here are a few content strategy ideas to help you get on a consistent schedule of showing off your expertise, inspiring brand loyalty, and keeping your audience close. Even if you’re short on time and resources. Swap a task. Imagine that sending a well-thought-out email with a few valuable tidbits to your audience will score...
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How do we keep from repeating ourselves?
Content redundancy can repel repeat visitors (and cripple SEO). Here’s how to avoid it, while still creating valuable brand and SEO content. The other day I mentored on content strategy at the San Diego Inbound meetup. The most asked question from marketers and brands was about content redundancy. You can only write about … continuing education, energy management, hospital software and technology, or even swimming pools … in so many ways, right? Not so fast. If you’re starting to feel like you’re writing the same thing over and over, here are a few ways to mix it up. Deep dive....
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What if our content gets copied … and we’re flattered?
It’s never okay to copy someone else’s content … or to be copied … without permission, even if the source is credited. I do, however, understand the feelings of flattery when your content gets copied. Especially when it’s copied by a bigger or more popular source than yours, and you’d like a relationship with them. But before you let it slide, please understand copying is copyright infringement. Also, repetitive content on the web can hurt your SEO. What’s more, with copied content, true attribution becomes fuzzy, so even though it has a credit, it may be missed. Here’s how to...
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What are the benefits of a content audit?
“The more content the better, right? So why bother doing a content audit? And why do you recommend doing one every six months to a year?” Great question. A content audit (also called a content inventory) is like opening up the hood of your car and realizing that your engine has been taken over by squirrels. Okay, not exactly like that. But the content audit is certainly revealing and often surprising to clients. Here’s what I discovered in the last few website content audits I’ve completed: Weeds and mud. So much old/outdated/irrelevant/dying content is getting sifted through by search engines...
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Content audit and content inventory: what’s the difference?
When you’re hiring to a content strategist, it’s good to clarify terms like content inventory, especially within a content strategy proposal. People have different ideas about what’s included in each phase of a content strategy process — and that’s okay. As long we clarify definitions and set expectations. So what’s the difference between a content audit and content inventory? And when does a content analysis start? Here are the definitions we use at Pybop: Content Audit A content audit is the process of gathering (usually published) content assets and data about those assets into a comprehensive list. Content can be...
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Content Marketing – It’s Going to Get Weird
In our 2016 research, the effectiveness rate for B2B organizations actually went down from the previous year. This is not good. And the worst may be yet to come. Content marketing is about to get weird. We start with the hype cycle.
Continue reading →
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Focus Your Marketing: Define Your 3(ish) Critical Words
What three words describe your brand’s content? With those descriptive words, you can have a brand voice that’s easy to share with content creators who can refer to them frequently to ensure a consistent voice across the brand. Continue reading →
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Align All Your Messaging With This Simple (& Fun) Tool
What’s your company's most distinctive trait? What’s the main reason people should do business with your company? Do you know? Does your company? Build a message architecture to align your organization’s content with this simple tool. Continue reading →
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How to Use Content That Isn’t Yours
It’s not a sexy content topic, but it’s one that can keep you out of trouble -- how do you use other people’s content ethically and legally? There’s no straightforward rule book, but here’s what you should consider and implement. Continue reading →
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Tuesday, January 19, 2016
Dogfooding – Why companies should use their own products
Find out why Dogfooding, the practice of a company using it's own products is generally a good thing, but like eating real dog food doesn't come without it's risks.
The post Dogfooding – Why companies should use their own products appeared first on UX for the masses.
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The complete guide to scenarios – part two
In part two of this guide to scenarios find out everything you need to know to start using scenarios to design products and service that really perform in the real world.
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10 key mobile UX design principles
10 mobile UX design principles that are key for creating really great mobile user experiences.
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trendwatching.com | 5 LATIN TRENDS FOR 2016 | LatAm Trend Bulletin | January 2016
5 actionable, delight-inducing trends to run with NOW.
Read the 5 Latin Trends for 2016 LatAm Trend Bulletin from trendwatching.com »
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3 Great Retailer Blogs Content Marketers Should Read
Successful retail blogs walk a line, of sorts, between journalism and product promotion, while consistently and regularly providing reader-customers with good, often useful content. Content ...
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The Age Of Autonomy Is Coming
Guest author Craig Macy has spent nearly two decades serving in a variety of technical, managerial, executive, advisory, and principal roles throughout the technology sector. All of the recent buzz about autonomous vehicles and humanoid robots—a conversation driven by big players ranging from ...
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This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations' quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading →
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How to Make Visitors Read Your Entire Article
After your hard work, your visitors better read the whole blog post. But here’s the cold truth: They probably won’t. Learn how to entice them to read the whole thing or at least how to get more from them even if they don’t read it all. Continue reading →
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Native Advertising: Fad or New Go-To Standard? [New Research]
While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading →
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4 Tools to Create Interactive Content in Minutes
Static text doesn’t garner the attention it once did. Your audience wants to be part of the action – answering quizzes, picking their favorites, and contributing their insight to your content. Here are four tools to get started. Continue reading →
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Friday, January 15, 2016
UIE Article: Designing Intuitive Microinteractions
This week we reprint an article where I talk about designing better microinteractions. Here’s an excerpt from the article: “Wait! What did you just do there?” In this case, I had just unlocked my iPhone by sliding over a notification’s icon. The person I was standing next to had never seen anyone unlock their phone […]
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6 Tools to Help Turn Trends Into Valuable Content
Covering relevant timely and newsworthy content is a great way to grow your site’s audience, but how do you find out what’s new and trending? These six helpful tools are a great start to knowing what’s on fleek for your industry. Continue reading →
The post 6 Tools to Help Turn Trends Into Valuable Content appeared first on Content Marketing Institute.
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6 Content Ideas Every Marketer Should Steal From IBM
IBM’s enterprise content experience strategist shares six ideas that can help scale your content processes and provide your customers with more remarkable experiences. They’re steal-worthy ideas for any strategic content marketer. Continue reading →
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How to Uncover Critical Content Marketing Insights Using Google Analytics
Google Analytics is a fountain of useful data about your content's performance – If you know where to look for it. Learn how to go beyond the basics and uncover critical insights to help achieve greater content marketing success. Continue reading →
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Monday, January 11, 2016
How Focusing on User Experience Helped GOV.UK Win Design of the Year
By Sarah Chambers Published: January 4, 2016 “The goal of self-service sites is to help users find answers themselves, forestalling the need to contact a real person.” Most of us have experienced the struggle of seeking help on a Web site, only to end up in a link-clicking loop that leaves us more confused than we were to begin with. The goal of self-service sites is to help users find answers themselves, forestalling the need to contact a real person. Take a look at WebMD for a good example of such a site, as described on the Kayako Blog, in “How WebMD Moms Are Shaping the Future of Support.” When such a site is done right, it leads you straight from symptoms to diagnosis to cure. However, if self-service sites are done poorly, they’re hard to navigate and offer no effective way to find the information you need or to learn about next steps. The only thing that’s left to do is to call a customer-service agent, who hopefully will have the information the user needs. Great UX design can solve this problem. In 2013, the UK Government Digital Services (GDS) team won Design of the Year for its self-service Web site GOV.UK, beating contenders in fashion, architecture, and product development. One of the judges even remarked, “It creates a benchmark … all international government Web sites can be judged on.”
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How to Determine the Right Number of Participants for Usability Studies
By Janet M. Six and Ritch Macefield Published: January 4, 2016 “UX researchers and other project stakeholders often fervently debate the number of participants that are necessary for usability studies.” UX researchers and other project stakeholders often fervently debate the number of participants that are necessary for usability studies. At the core of this debate is often the tension between the usability professional’s desire for the best possible study and the business team's desire to reduce time and expense. In 2009, Ritch wrote an article for the Journal of Usability Studies titled “How to Specify the Participant Group Size for Usability Studies: A Practitioner’s Guide” to address this issue. He based his article on a wide survey of the literature then available, and his intent was to help usability professionals make clear recommendations for the size of participant groups in particular contexts, as well as to understand the basis for those recommendations and their associated risks.
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Practical Empathy for the Rest of the World
By Steven Hoober Published: January 4, 2016 “If you want people’s business, empathy has to start with respecting your users and believing in their value as customers.” It’s time to admit that most UX designers are designing and building products for a tiny, tiny segment of the world population. But there are billions of other people out there, who are using millions of devices, in not quite the same ways we use them and in environments that are entirely different from those to which we’re accustomed. Almost all of the products I help design for giant, global companies get launched in North America. Often only in the US, but if we’re lucky, Canada, too. English Canada that is—not Quebec, because that would mean adding a language. Check the availability of the next cool startup’s product that you use. Does it work outside the US? Does it even work outside your home town? As UX professionals, we often talk publicly about our being user centric or empathetic. But, among ourselves, we also talk about how we can improve the lives of the poor, the disenfranchised, or those in distant lands just by bringing our technology to them.
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What to Consider When Choosing a UX Job
By Jim Ross Published: January 4, 2016 “Choosing the right company to work for is more important than ever.” Lately, it seems like there are more jobs in User Experience than ever before. It still isn’t exactly easy to get a UX job, but there’s definitely been a huge growth in UX positions, as well as in the number of companies struggling to fill them. In fact, user experience designer ranked number 16 in CNN Money’s list of top 100 careers for 2015. Deciding whether to accept a particular position is always an important decision, but in a hot job market like this, with so many opportunities, choosing the right company to work for is more important than ever. As with any other job opportunity, there are typical criteria to consider such as salary, benefits, company culture, and the commute. But, in this column, I’ll focus on the special considerations when you’re contemplating a new UX job.
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Improve Your UX Skills with These 9 Videos
Spark Productive Change in Your Organization with UI20 OnDemand UI20 OnDemand brings best practices and cutting edge techniques to help you understand your users’ needs and create experiences that engage and delight. Nine UX experts share the latest techniques, proven practices and important UX ideas. Use these videos for team lunch and learns or individual […]
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UIE Article: Jedi Designer Tricks for Exploring Multiple Variations
In today’s article, I discuss the advantages of multiple design variations. Here’s an excerpt from the article: Pushing beyond the obvious alternatives is what Chris calls “leaving the comfort zone.” Sometimes, by giving ourselves a little time and space, we can find additional variations that didn’t suggest themselves immediately, and these can have elements which are better than […]
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Navigation: Oh, The Places You Were Trying to Go – UX Immersion Podcast
[ Transcript Available ] There’s a saying that you can’t know where you are going unless you know where you come from. Designing navigation for enterprise applications is a journey unto itself. One that UX Immersion speaker, Hagan Rivers is quite familiar with. In this podcast, listen as Jared Spool discusses the importance of clear […]
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UIE Article: Preventing the Executive Swoop and Poop with Design Sprints
In today’s article, I discuss how to circumvent an unnecessary executive redesign. Here’s an excerpt from the article: Teams who have regular opportunities to meet with, talk to, and most importantly, observe their users turn out better designs. We’ve found if team members spend two hours every six weeks watching their users, they bring that knowledge to their design […]
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Keep Your Content On-Strategy With This Single Statement [Templates]
When your content team members work from the same core content strategy statement, your organization has the best possible chance of getting good results. Create a core content strategy statement with this simple fill-in template. Continue reading →
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Wednesday, January 6, 2016
Reach Executives With Your Best Content Engine: Your Clients
Looking for a surefire source for content that grabs your executive audience? Look no further than your own clients. Done well, content co-creation can help create a powerful voice, build a market, and deepen client relationships.
Continue reading →
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How to Improve Your Page Ranking for a Specific Keyword
How can you guide Google to improve a page ranking for the keywords that you want? Make sure it receives the right SEO signals. Learn how to optimize for a keyword and improve the page ranking and avoid over-optimization mistakes. Continue reading →
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Monday, January 4, 2016
Excellent Analytics Tip #27: Chase Smart Calculated Metrics!
For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than that is a failure. Damn the intent […]
Excellent Analytics Tip #27: Chase Smart Calculated Metrics! is a post from: Occam's Razor by Avinash Kaushik
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12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving
In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them. Continue reading →
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Content Strategy Musings for Forward-Thinking Marketers
Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites. Continue reading →
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Content Curation Resolutions: 8 Tools to Try in 2016
Resolving to add some new skills, capabilities, and ideas to your content marketing arsenal in 2016? Check out these tools that can help you enhance your content offerings without adding to (and maybe even reducing) your stress level. Continue reading →
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The Ultimate Science-Backed Method for Creating Content That Readers Love
Want to make readers love your content? There’s a formula for it – an exact mathematical equation that defines lovable content. To be more precise, the formula is for readable content. But that’s almost the same as content that’s loved
Continue reading →
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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides
Achieving greater success with content marketing takes dedication, determination, and an enterprise-wide view of every piece of content. This DIY toolkit of checklists, templates, and resources can help make that more manageable.
Continue reading →
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