Thanksgiving Day, Black Friday Mobile Payments Up 538%

This is definitely a good argument for not always looking at the mobile experience as "in-store" behavior. Plenty of people, like me, are shopping on their couch, during commercial breaks:)

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By Alicia Eler / November 25, 2011 2:18 PM /

Online retailers were expecting hoards of shoppers on Black Friday, the biggest shopping holiday of the year. Earlier today PayPal released data that proves the "couch commerce" predictions right. More people were shopping from their smartphones and tablets than ever before. As of 11am PT, PayPal found that mobile payment volume was up 538% from Black Friday 2010.

This data lines right up with the majority of ReadWriteWeb readers' responses to the big question "Will you be leaving your home to shop on Black Friday?"

Back in September, PayPal predicted that mobile payments would explode this holiday season. That seems to be true, at least thus far.