Your Digital Strategy: The People Are the Problem

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Erin Scime   October 25, 2012

The Breakdown: Earlier this month, Erin Scime gave a presentation at the 2012 MIMA summit. She discussed how digital marketers and content people of the web world are up against a big problem. Creating, managing and planning for digital content is complicated. The process is almost always touched by more than one person – revealing the political undercurrent of an organization. In the slides above, she discusses how businesses go through turf wars over ownership and feel growing pains when new site designs or platform migration is underway. Then she offers tactics for navigating the dirty politics and explains how you need to set up and maximize your digital content team to get a higher ROI overall.