Developing a Content Strategy

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Before you start creating content, you need to build your strategy.

You may be wondering what a content strategy is. If so, these posts are the place to start:

• 5 Things You Need to Know about Content Strategy
• First Things First – Content Strategy Before Social Strategy
• The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough

If you are looking to build your strategy, here are some primers to get you started:

• How to Start Your Content Strategy: The Discovery Phase
• How to Develop the Strategic Pillars to Hold Up Your Content Marketing Strategy
• Developing Your Pillars of Content with Robert Rose [Interview]

Part of any content strategy is understanding your audience.  Here are some posts to help you do just that:

• An In-Depth Look at How to Create and Use B2B Buyer Personas with Ardath Albee
• 7 Ways to Research Your Buyer for Content Marketing
• How Do Your Buyers Consume Content? Ask These 20 Questions
• Step-by-Step Templates for Mapping Your B2B Content
• 4 Questions Answered About Buyer Personas

Sometimes the best inspiration comes from seeing what other brands are doing:

• Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers
• 5 Content Strategies for Boring Brands

Looking for more? Check out these additional posts on content strategy:

• 7 Strategies for Developing Compelling Content in 2013
• 7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy
• Why It’s Vital to Develop a Converged Media Strategy Right Now